1. Integrity
We uphold the norms, ethics, and shared commitment consistently to maintain the company’s reputation.
2. Visionary
We produce high quality products and services that satisfy customers, contribute to the development of the Indonesian automotive industry and maintain the company's long-term sustainability.
3. Respect
We respect each other, optimize every ability and diversity through individual development to encourage the achievement of the best performance and the creation of mutual trust.
4. Ownership
We act with a sense of ownership, taking responsibility to do our best to achieve the best results.
5. Innovativeness
We realize breakthrough ideas and unique activities in order to realize change and transformation in order to increase the company's competitiveness.
6. Teamwork
We support each other while carrying out our own responsibilities to increase the team strength, build synergies through an integrated process chain and establish harmonious relationships with stakeholders to achieve mutual success.
7. Bad News First
We have the determination to report bad news immediately accompanied by sufficient facts and data to be able to take immediate and appropriate handling steps.
